October 2022

How Translation Shapes Our Understanding of the World

  There are few things more confounding than attempting to wrap one's head around a concept or experience that is so foreign it might as well be from another planet. But in these moments, we can gain valuable insights into perspectives that differ from our own. Translation plays a crucial role in...

September 2022

Website Internationalization: A Brief Guide

𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: 𝐀 𝐁𝐫𝐢𝐞𝐟 𝐆𝐮𝐢𝐝𝐞 Are you planning to expand your company outside of your home country? If so, you may need to consider how to internationalize your website.  Website internationalization is the process of localizing your website for a specific market, culture, or language. Internationalization can be simply translating to completely...

Why Interpreters and Translators are the Unsung Heroes of a Global Economy

The interpreters and translators of the world are the unsung heroes of our increasingly connected planet. They are the bridge between cultures, industries, and people and play a vital role in bringing the world together. In an age where information is constantly passing worldwide, interpreters and translators are more important than...

The Importance of Providing Translation Services for your Non-English Speaking Employees

With the rise of the global economy, it's more important than ever for businesses to have a diverse workforce in both skills and backgrounds. That includes employees who speak languages other than English as their primary language. While these employees bring a wealth of knowledge and experience to the workplace,...

Meet TTG at the 2022 HR Tech Conference & Expo

  From September 13th to the 16th, 2022, Transatlantic Translations Group (TTG) will be exhibiting at the HR Technology Conference in Las Vegas.  Visit us at Booth #1111 in the Mandalay Bay Convention and Exhibition Center in Las Vegas, Nevada.  Human Resource Executive® Magazine and LRP media group present the HR Tech Conference, a networking...

August 2022

Best Methods for Translating Market Research

When expanding your marketing efforts to new countries, one question is whether or not the people there will have the same emotional reaction to your brand's message as your current customer base. Market research is the way to go if you want to learn more about your potential new clientele. Market...

Five Reasons English is Hard to Learn

  English is a highly complex language with many exceptions to the rules. There are a few hundred irregular verbs to tackle. And depending on where you are, there are different regional dialects with variations in vocabulary and pronunciation. We know what you might think - English isn't that tough to learn....

Three Helpful Tips for Multinational Organizations

With global expansion becoming increasingly crucial to success in many industries, Human Resource groups face new linguistic challenges in ensuring all-important communication for the organization is understood correctly. Some recommended guidelines: 1. Many countries enforce workplace language laws that ultimately increase exposure to legal risks and potential fines, limit the ability to...

When and How to Prepare for Open Enrollment Translations

  In the United States, the Annual Enrollment Period (AEP) for Health Insurance is about to begin again. It's time to start thinking about this year's enrollment kits. Why are We Already Talking about Open Enrollment? It may seem premature to begin discussing your language program for the upcoming Open Enrollment season. However,...

Transatlantic Translations Group Ranked as 93rd Largest Language Services Provider in the World and 23rd in North America

  (Rye, New York) – The language services and technology industry includes more than 27,000 players worldwide, ranging from boutique local agencies to large global companies. This diverse group of language service providers (LSPs) and translation technology vendors adds up to a multi-billion-dollar global industry.  Based on 2021 verified revenues, independent market...

July 2022

TTG Wins “Community Award” from our Client, Anglian Water

  Anglian Water, recently voted "Utility of the Year" in London, is one of the biggest and most prestigious utility companies in the UK. Headquartered in Rye, New York, Transatlantic Translations Group (TTG) was founded in 2001 and has become one of the leading language and technical translation and telephone interpreting providers...

June 2022

Telephone Interpreting for your Language Solution Needs

  There are some questions you should ask yourself Can your sales representatives have meaningful conversations with potential clients in multiple languages? Can your Managers, Supervisors and HR professionals communicate with your non-English speaking employees? Telephone Interpreting for Business Telephone interpreting supports a conversation between two or more parties where language barriers exist. The...

March 2022

The Importance of Subject Experts in Packaging and Product Collateral Translation

Why Your Products and Packaging Need Expert Translation You’ve worked hard to perfect your product. You’ve found a gap in the market, researched your target customer, created a unique design, and invested in a product bound for success. It’s time to ensure every reader of your brand name, marketing materials, slogan,...

February 2022

Lost in Translation?

Countless people have said they don't understand or fully grasp the movie "Lost in Translation." They want to know what it's about, but they struggle to find its true meaning. The irony here is that the movie itself may be lost in translation. The same is true for real-world translation. If...

The Truth About Google Translate

Google Translate is an adequate tool, useful for many simple translations including brief sentences and some longer paragraph text. But when you’re having a conversation with someone in a different language, you will typically need the help of a native language interpreter. An interpreter is especially helpful when the conservation requires...

January 2022

What’s in a Brand Name?

When creating or rebranding an existing global brand, your first priority is to check how the name translates globally. Depending on where your audience is, your brand name may translate differently. For instance, Facebook recently changed its brand name to 'Meta.’ However, this new bold vision and name didn’t translate well...