March 2022

February 2022

Lost in Translation?

Countless people have said they don't understand or fully grasp the movie "Lost in Translation." They want to know what it's about, but they struggle to find its true meaning. The irony here is that the movie itself may be lost in translation. The same is true for real-world translation....

The Truth About Google Translate

Google Translate is an adequate tool, useful for many simple translations including brief sentences and some longer paragraph text. But when you’re having a conversation with someone in a different language, you will typically need the help of a native language interpreter. An interpreter is especially helpful when the conservation...

January 2022

What’s in a Brand Name?

When creating or rebranding an existing global brand, your first priority is to check how the name translates globally. Depending on where your audience is, your brand name may translate differently. For instance, Facebook recently changed its brand name to 'Meta.’ However, this new bold vision and name didn’t translate...