The team at TTG is thrilled to be attending, exhibiting, and presenting at Going Global Live 2022 in ExCeL London on the 16th and 17th of November.

This show is exciting because it represents Europe’s leading event for expanding your business overseas. And if taking your brand global and growing your company into European markets is essential to you, then the Going Global Live event is the place to be.

We hope to see you there. You will find members of our team exhibiting at stand G216.

And since we’re on the topic of Going Global, it’s a perfect time to address the importance of localization for businesses planning to expand into overseas markets.

Going Global? Localization is the Essential Cornerstone

Localization is paramount if your business operates worldwide or plans to expand into overseas markets.

And localization goes beyond just translating your business collateral or interpreting conversations between overseas customers, employees, and suppliers.

• Localisation is the process superpower ensuring your company presence is culturally relevant to the worldwide audience your business serves.

• Anyone attempting to reach a worldwide audience should implement localisation, translation, and interpreting tactics. Localising your content allows your organization to expand its reach to a new audience, build credibility, and increase sales.

• It also helps you build loyalty among existing customers. In a Common Sense Advisory survey, half of the senior executives surveyed said they believed localization leads to profitability and increased growth.

TTG is a leading localization, translation, and interpreting service provider.

You’ll need to localize more than just your website to reach a broader worldwide audience. Localization might also include:

• Marketing materials, including TV, radio, audio, video, and ads
• Product manuals
• Training materials
• Online FAQs
• Help systems
• User interfaces
• Quick-start guides
• Service materials
• Product warranty materials
• Disclosure documents, such as terms and conditions
• eLearning programs
• Certification and assessment programs
• Evaluation of brand names for overseas markets

• By overcoming language barriers and welcoming new markets with open arms through localization, translation, and 24/7 telephone interpreting, your business can tap into any market and expand your brand awareness across borders.

• When devising a strategy to “go global,” globalization must be accompanied by localization. Through localization, your globalization strategy should address language and cultural nuances in your target markets.
  

Why is Localization Important for Businesses Expanding Into European Markets?

How TTG Can Help Your Business Succeed With Going Global

TTG’s Six Standards of Project Quality

1. Expert Teams
Our linguists are native-speaking subject experts, screened on ISO standards in 200+ languages and 100+ specialisations.

2. Suite of Tools
Integrated solutions, cloud-based platform, cloud-based CAT technology, client portal, and API solutions drive efficiencies to meet critical client timelines.

3. Best Practice Standards
GDPR compliant, ISO 17100:2015 & 18587:2017 certified, documented workflows, procedures & policies for consistent quality control.

4. Localisation & Desktop Publishing
Our Desktop Publishing & Engineering groups provide expertise for seamless support. Files are returned published or print-ready. eLearning & websites are managed by teams who understand the unique nature of localisation.

5. Global Coverage
TTG offices span the UK, Ireland, APAC, and the Americas. As long-standing members of the Association of Translation Companies in the UK, each client is provided a dedicated, global team for immediate support no matter what time of day.

6. Consultative Approach
Customised solutions & experienced management, providing consultation from decades of experience.