Website Internationalization: A Brief Guide

𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: 𝐀 𝐁𝐫𝐢𝐞𝐟 𝐆𝐮𝐢𝐝𝐞

Are you planning to expand your company outside of your home country? If so, you may need to consider how to internationalize your website. 

Website internationalization is the process of localizing your website for a specific market, culture, or language. Internationalization can be simply translating to completely altering the content and layout of your site for a different market.

Understanding the difference between internationalization and localization is an ideal place to start.

𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 is about enabling the backend of your website to handle different languages, character sets, currencies, form submission data, and site search capabilities. It involves understanding the database and Content Management Systems you are using to author, store and publish your website’s content. 

𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 involves translating and localizing the front end of your website into different languages, ensuring all content, including text and graphics, are translated in an accurate and culturally correct manner. Website localization includes website translation that is appropriate to the specific locale of your target audience.

For many businesses used to operating solely domestically, the idea of internationalization and localization might seem daunting. However, it is best if you don’t underestimate the importance of doing so. And with the correct translation partner, the process is quite painless and well worth your effort.  

If you want your website to be accessible to people worldwide, it is essential that you consider precisely what those people need. Translation services allow you to make your site available in different languages or even dialects for various places worldwide. If you want to grow your customer base, it is essential to consider your target audience’s language preferences globally. 

𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬

The benefits of internationalization are that it helps you reach a broader range of customers, increases the opportunity for higher conversion rates, and is a cost-effective way of growing your business. 

𝐖𝐡𝐞𝐫𝐞 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭

The best way to start the internationalization and localization process is by identifying the different regions your business wants to reach and attract. It would help if you also considered the language, currency, and keyboard layout for each geographic location to provide a seamless experience to your customers. 

Then implement a four-step methodology for localizing your website:

1. Discovery
2. Assessment
3. Implementation
4. Testing

Each step of the internationalization methodology is equally crucial for ensuring the proper localization of your website. Once completed, the world will read your words.

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