Build Your Brand Globally
TTG uses only language and subject expert linguists based in the same country as the expected product launch. Professional linguists who remain current in their understanding of local brands focused on providing culturally acceptable results.
Full Linguistic Checks
Consumer products sold successfully worldwide consider the differences in cultures, lifestyles, and values. Making sure product names and descriptions do not impose the risk of culturally insensitive or offensive materials, with descriptions and names that make sense and are easy to pronounce.
TTG assists many Fortune 500 and 100 organizations in completing checks and suggesting brand names based on globalization checks within the target country while also confirming no similar product name exists, with support in more than 200 languages.
Typical timelines are 3 business days, with more time for extensive lists of names or linguist teams.
Names are checked by professional native speakers who report if there are any negative, positive or neutral associations, and their responses are returned within rapid turnaround timelines.
Logos are checked by professional native speakers of typically 2-3 or more linguist teams, who report any negative, positive, or neutral associations with the shape and color of the desired logo and if anything similar is present within the target country. Again, this is also completed within a speedy turnaround for our clients.
Our linguist teams consist of 1, 2, 3, or as many linguist professionals as our clients prefer.
Questions can be tailored to any special client requirements together with the standard selection of review questions: