Surveys launch simultaneously across multiple international markets successfully.
Cultural adaptation improves respondent understanding, safeguarding integrity.
Translation memory reduces costs while accelerating delivery and consistency.
TTG Case Studies / OnePoll
Company Name
OnePoll
Website
Industry
Market Research
Online and Mobile Polling
Company Size
SME
Region
International
Use Case
Survey Translations
Localisation Services
Time to read: 141 seconds
Overview
OnePoll is a UK-based market research agency renowned for its expertise in online surveys and consumer insights. Working with leading brands, PR agencies, and media outlets, OnePoll provides robust and reliable data across both domestic and international markets.
As part of 72Point, a leading PR and content agency within the SWNS Media Group, OnePoll provides the survey insights that power creative campaigns and generate media impact.
Challenge
As OnePoll expanded its research into non-English speaking regions, the team encountered challenges related to accuracy and cultural relevance in survey translations. Literal translations risked losing nuance, creating confusion for respondents, and compromising the quality of the data collected. Timeliness was also a key concern, as surveys often needed to launch concurrently across several countries.
In addition, OnePoll required precise handling of survey piping (dynamic insertion of coding into questions and answers) to ensure translations maintain accuracy and functionality. Managing Excel formats for survey scripts and deliverables that are compatible with their survey software also posed challenges, demanding careful formatting to avoid errors and ensure seamless integration into their workflow.
Solution
TTG provides professional survey translation and localisation services designed specifically for market research.
Our team:
Impact
TTG’s Partnership with OnePoll
Our collaboration with OnePoll exemplifies precision in market research translation where technical expertise meets cultural intelligence.
As part of the SWNS Media Group’s 72Point agency, OnePoll operates at the intersection of data credibility and media impact. A space where translation errors don’t just compromise research quality, they can derail entire PR campaigns and news stories. Their trust in our ability to handle complex survey piping, maintain Excel format integrity, and deliver culturally adapted translations under tight deadlines reflects their understanding that international market research demands more than linguistic conversion; it requires technical mastery.
What sets OnePoll apart is its recognition that survey translation is a strategic function, not an operational afterthought. Every project we handle together—from concurrent multi-country launches to maintaining terminology consistency across client portfolios—demonstrates their commitment to data integrity and respondent understanding.
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